Apparently this year is the ‘Year of Natural Scotland’, as advertised on the VisitScotland website:
Come and celebrate Scotland’s outstanding natural beauty throughout 2013. From stunning natural and historic landscapes, art inspired by nature, surprising wildlife and delicious food & drink, you can find nature right on your doorstep. Don’t miss the chance to experience the great Scottish outdoors for yourself, join in the celebrations with a packed programme of events and discover insider tips from across the country during the Year of Natural Scotland.
So how to publicise this? Shetland ponies in Shetland Fair Isle jumpers.
ETA And now the Huffington Post ha picked upon this and published more pictures